ALL the colour for you again this week as we spend a couple of minutes in the fun, surprise filled word of Leona Thrift-ola…
Hello Leona! Who are you and what do you do?
I run a subscription box business called Lucky Dip Club which is the home of super fun surprises by independent artists. We’re on a mission to bring colour, fun and positivity into the world whilst inspiring our subscribers to follow their creative dreams.
Why do you love what you do?
I’ve always embraced colour and been drawn to the more playful side of design so being able to make a living producing the products that I love is fantastic. I’m obsessed with creating a shopping experience that makes my subscribers feel like a kid in a candy store. I also love discovering new artists and having the opportunity to collaborate with so many talented people and share their work with our community is really fun.
I’m pretty sure the original Lucky Dip Club was the first box of it’s kind that I came across (much imitated, never bettered!). What inspired you to create it in the first place?
Aww thank you very much! In 2006, I launched a range of colour themed Lucky Dip bags full of surprise jewellery and when I closed that business down 5 years later I had sold thousands of Rainbow Rebel mystery bags. I was looking to start a new business and the subscription trend in the beauty industry had caught my eye so I decided to mix the two and Lucky Dip Club was born!
If you could collaborate with anyone (dead or alive!) who would it be?
I’d LOVE to collaborate with Lisa Frank. Not only is she a kitsch powerhouse and forerunner of the unicorn, rainbow and neon trends but she started her business at the age of 24 in 1979 and still runs it to this day. So much to admire!
What exciting plans do you have for the next year?
We’ve literally just re-launched and our new website is online with new subscription packages - Lucky Socks, Happy Pins and My Rainbow Life. The plan over the coming year is to grow the Girl Planet community and turn Lucky Dip Club into a subscription box that’s fully community driven with the launch of our charity partnership programme. Exciting times!