Welcome to the first in a new series of mini interviews. I for one know that I have very little spare time nowadays, and I’m sure you do too, but I still want to be inspired! We’re kicking off with the divine Lucy Heath…
Hello Lucy! Who are you and what do you do?
I’m 35 and I live in the countryside in Somerset with my husband, 2 young gorgeous boys and our two westies Mabel and Moose. I juggle a few hats and work as a product photographer as well as writing my blog. I’ve been so lucky to win a few awards for my blog and at the end of last year I launched the Backdrop Store which was a long term dream. I still work as a consultant in the development industry, where I started life as a Land Buyer for the national house builders. Life is hectic but happy!
Why do you love what you do?
Every day feels like a rollercoaster. The ripple effect that is the power of social media means that I never know who might come across my blog or Instagram feed and then drop me an email or message. The best part of it all is that I connect with like minded people who in lots of ways feel like they already know me, just from photographs. I get to work around my children, be there for school pick up and cricket matches and if that means there are more than a few evenings on a laptop well that’s fine by me. I feel so fortunate to have the freedom to balance home and work life. It feels like the best of everything most days.
What inspired you to set up your gorgeous backdrop shop?
The posts I have enjoyed writing the most and the sessions I have loved giving at conferences have always been about empowering the home photographer. Helping people understand the basic principles of photography, sharing hints and tips and encouraging others to fall in love with the hobby of mine that became a career. There never seems to be enough time in the day so my husband said you need to think of a product - that can help people, that you can produce as many as people might want to buy! And the number of tables and surfaces in our house that I have collected over the years was taking over…! I think a background is the base of your composition and styling, whether it’s a still life image or the backdrop to a portrait. It’s not a new concept but I am hoping I bring a new creative side by producing a unique range and collaborating with others to develop new lines. Watch this space. I am pinching myself every day that someone wants to buy one!
If you could collaborate with anyone, who would it be?
I watch in awe of the American bloggers who have taken their passions and turned them into internationally acclaimed products and design services. My favourites Joy Cho (Oh Joy) and Emily Henderson are a constant source of inspiration and I watch their Instagram Stories religiously because they remind me that being yourself is the best business strategy. What you see is really what you get, they just have smart, focussed heads on their shoulders. My pipe dream would be to collaborate with a worldwide party company to create my own range of party ware. You name it - I’d like to develop it. Crackers, straws, plates, bunting and more - all in my print. I had a wonderful artist paint a pattern for me a year ago and it’s going to sit hidden in a drawer until the right time! Dream big!
What exciting plans do you have for the next year?
I am utterly hopeless at SEO, strategy, scheduling and all the other important things that take a creative online business to the next level. So I am setting myself some goals for the next six months to take me into next year that will help me reach more lovely people who enjoy taking styled photos or could use the backdrops for clients and their work. My launch and learn approach is still very much leading the way but I want to have more structure and ambition. I have several collaborations with incredible artists developing behind the scenes and I want to see if I can expand the product line beyond backdrops to include a tool kit for the home photographer. I feel so lucky that next year just feels full of possibility.