I created my first attempts at wholesale catalogues last year simply as a result of being asked for them. I put 3 of them together for Spring, Summer and Autumn and while they contained most of the required information they were pretty dire. I threw the first one together in a couple of hours in order to respond to an email.... Totally unprepared. Anyway, spending some time and designing a nice one was in the plan for the first couple of months of this year, and I finished it last week.
I did my research this time. I'd worked out the the pricing thing last year but the presentation of the catalogue itself was just terrible.
I spent some time back in January googling wholesale catalogues and trying to find as many as I could which were relevant to small designer/makers. I then created the actual catalogue in Pages before turning it into a pdf. I also made a new wholesale section for this website to make the process simpler (and hopefully more professional!).
If you're looking to put something similar together, here are the sections I created:
1. Front Cover
2. About Made By Mrs M (the brand)
3. About me (personally)
4. Where you have seen my work - so exhibitions, shops, press etc.
5. Information - split into the following: fabrics (where they're printed, what you can do with them etc.), minimum order requirements, shipping, payment terms, turnaround time, returns, how to place an order.
6. Pages for each product with lifestyle and cut out images.
7. A closer look at my fabric designs.
8. A photo montage - me, studio shot, stall shot...
I then created a separate document for the prices as this gives me more flexibility with it (and the flexibility to use the catalogue part for more than one purpose).
I'm quite pleased with how it's turned out. Do you have any tips or items you feel should be included in a wholesale catalogue?
If you're a retailer and are interested in taking a proper look at the catalogue, please contact me!